Originally launched in 1998, Alphanumeric ''EnvironMental Protection Company'' (A#) stepped onto the scene with technical yet functional apparel that was built to ride, eventually laying the roots for modern streetwear. A# fused a mix of lifestyles crossing over skateboarding, surfing, snowboarding, car culture and music. Taking a non-traditional approach to design and marketing, A# utilized an educational-based ad campaign. The concept behind the brand name ''Alphanumeric'' is to combine letters (alpha) and numbers (numeric), to communicate a worldwide message.
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Forrest Kirby
Tom Remillard
Walker Ryan
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